All about Channel Summary
Overview
The Channel Summary in Meritto’s Campaign Manager provides an in-depth analysis of leads and applications generated from various traffic channels. It helps you track marketing performance, allocate budgets effectively, and calculate ROI efficiently.
Core Functionalities
Navigating to Channel Summary
Go to Campaign Manager > Campaign Dashboard.
A page named Campaign Manager will open.
Click on the Channel Summary tab to view data.
Understanding Channel Summary Metrics
The Channel Summary presents insights into traffic channel-wise lead and application data, showing contribution percentages and conversion rates.
Kindly refer to the article to know more in detail: All about Traffic Channel & its Importance.
You can check the lead count, Application count, and conversion thereafter.
Leads
Count: Total number of leads generated from a traffic channel.
Verified: Leads that have been successfully verified.
MEI (Mutually Exclusive Impact): Leads that have no secondary or tertiary instances and registered only once.
Paid Applications
Count: Number of applications received from different traffic channels.
Conversion: The percentage of leads converted into applications.
MEI: Applications submitted by exclusive leads (MEI leads).
Enrolled Applicants
Count: Number of applicants successfully enrolled from each traffic channel.
Conversion: Percentage of leads converted into enrolled applicants.
MEI: Enrolled applicants who registered only once and have no secondary or tertiary source.
Viewing Source Data Under Traffic Channels
- Click on the down arrow beside a traffic channel to see the associated sources.
- Scroll to the Top Channels and Publishers section to visualize data through a bar graph.
- Use filters such as Sort by Leads or Sort by Applications to refine the view.
- Additional filters include Lead Origin and Date Range for customized data analysis.
Benefits of the Functionalities
Data-Driven Decision-Making: You can evaluate the performance of traffic channels and sources.
Optimized Budget Allocation: Helps in planning marketing budgets based on channel performance.
Improved Lead Quality Assessment: MEI insights help track exclusive leads for better conversion.
Enhanced ROI Calculation: Identifies high-performing channels to maximize return on investment.
Conclusion
The Channel Summary in Meritto’s Campaign Manager is an essential tool for analyzing lead sources, tracking conversions, and optimizing marketing strategies. By leveraging its insights, you can enhance campaign effectiveness and maximize ROI.
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