Introduction

Amplify Reports is a powerful new feature designed to provide comprehensive insights into your voice-based campaigns. This robust reporting tool offers a detailed analysis of your return on investment (ROI) by breaking down the costs associated with lead generation, applications, and enrolments. Additionally, it provides a granular view of call statuses, including the number of calls sent, dialled, answered, and unanswered, for campaigns utilising both lead and raw data. By offering these critical metrics in an easily digestible format, Amplify Reports empowers institutes to make data-driven decisions, optimise their marketing strategies, and ultimately improve their conversion rates and overall campaign effectiveness. Whether you're looking to fine-tune your outreach efforts or justify your marketing spend, Amplify Reports delivers the actionable intelligence you need to succeed in today's competitive landscape via value-added prospect engagement that delivers full proof results.

Prerequisites

Before viewing the Amplify reports, Users will need to set the Pulse Cost that will help to calculate the ROI and expenses incurred during the campaigns. The steps are -

• Open the Meritto CRM Portal.
• Next, click on the Settings button located in the upper right side of the Meritto Portal
• In the section, navigate via Communication >> Amplify >> Billing.
  
  
  
• Select whether you want to enter rate for Transactional or Promotional and in the Pulse field, enter the cost per pulse in Rupees.
• Save the details.

Note - Changing the Pulse Costing midway will render the entire report as per the new pricing entered. 

How to view Amplify Reports?

To view the reports, follow the below steps:

• Open the Meritto CRM Portal.
• In the left hand side Menu pane, in the option "Dashboard" select the option "Admin Dashboard"
  
  
  
• As soon as the Admin Dashboard opens, in the upper section, locate the tab "Engagement" or "Modern Engagement" option and click on it.
  
  
  
• The Dashboard opens up. This section of the Admin Dashboard contains all the reports and dashlets concerning Communication module like Amplify, Email, SMS, WABA, Echo, etc. Screenshot is provided below.
• To remove or add any dashlet, click on the option "Add Dashlet" and toggle "on" for those reports for whom you want to include in the dashboard section.
  
  
  

What is the Amplify Funnel Report?

Amplify funnel report, as previously described, will help to provide a comprehensive analysis of campaign performance with a specific focus on progress and ROI at each stage of the lead journey (applicable for Raw Data).

In the screenshot provided, there are multiple elements related to the report. We will discuss this in detail with the example provided.

Funnel Stages and Conversion Metrics

1. Answered Inquiries (8)
   • This is the top of the funnel
   • Represents the total number of initial responses/inquiries
   • Serves as the baseline for all conversion calculations
     
     
2. Leads Generated (2)
   
   • Conversion Rate: 25% (2 out of 8 answered inquiries)
   • These are qualified prospects from the initial inquiries
   • Shows effective lead qualification process
     
     
3. Applications Initiated (2)
   • Conversion Rate: 100% (2 out of 2 leads)
   • All leads moved forward to start their applications
   • Indicates high-quality lead generation
     
     
4. Paid Applications (1)
   • Conversion Rate: 50% (1 out of 2 applications)
   • Represents applications that resulted in payment
   • Shows the commitment level of applicants
     
     
5. Enrolled (1)
   • Conversion Rate: 100% (1 out of 1 paid application)
   • The final stage of the funnel
   • Represents successful conversion to enrolled status

Return on Investment Analysis

With a total investment of ₹250, here's how the costs break down at each stage:

1. Cost Per Lead: ₹125
   
   • Calculated as: Total Investment (₹250) ÷ Leads Generated (2)
   • Helps measure lead acquisition efficiency
     
     
2. Cost Per Application: ₹250
   • Calculated as: Total Investment (₹250) ÷ Applications Initiated (1)
   • Indicates cost efficiency of converting leads to applications
     
     
3. Cost Per Enrolment: ₹250
   • Calculated as: Total Investment (₹250) ÷ Enrolled (1)
   • Represents total cost to acquire one enrolled student

This funnel visualisation helps track the entire journey from initial contact to successful enrolment, making it easier to identify bottlenecks and optimise conversion rates at each stage.

What is the Amplify Overview Report?

This dashboard provides a comprehensive overview of your Amplify campaign performance, allowing you to track call success rates and lead generation metrics effectively.

Basic Information
View Types: Lead Manager and Raw Data (select via dropdown)

Dashboard Elements

1. Sent (12)
   
   • Total number of calls/attempts initiated through the Amplify campaign
   • Represented by the blue metric
     
     
2. Dialed (100%)
   • Shows the percentage and number of successfully dialed calls
   • Current stats: 12 calls (100% of sent)
   • Represented by the purple metric
     
     
3. Answered (41.67%)
   • Indicates calls that were answered by recipients
   • Current stats: 5 calls (41.67% of dialed)
   • Represented by the green metric
     
     
4. Not Answered (58.33%)
   • Shows calls that went unanswered
   • Current stats: 7 calls (58.33% of dialed)
   • Represented by the yellow metric
     
     
5. Failed (0)
   • Represents failed call attempts
   • Current stats: 0 calls
   • Represented by the red metric
     
     
6. Leads(Raw Data)
   • Lead Manager View: Shows "NA" always
   • Raw Data View: Displays actual number of leads generated through Amplify campaigns

Key Differences Between Views
Lead Manager View

• Leads(Raw Data) always shows "NA"
• Focus on call metrics and success rates
  

Raw Data View

• Identical metrics for calls (Sent, Dialed, Answered, Not Answered, Failed)
• Leads(Raw Data) section shows actual number of leads generated from campaigns
  

Notes:

1. The Amplify Overview will only be valid for thos communication whihc have been initiated on Raw Data and not Lead Manager.