Google Offline Conversion Connector

Google Offline Conversion Connector

Introduction

Google Offline Conversion Tracking is a powerful tool designed to bridge the gap between online marketing efforts and offline customer actions. In the realm of digital advertising, tracking conversions and understanding the impact of online campaigns is relatively straightforward. By integrating data from offline sources into Google Ads, you can gain deeper insights into your campaign performance and can optimize your strategies accordingly. 

Offline conversion tracking allows you to measure which ads resulted in offline sales or other valuable customer actions by importing your offline data into Google Ads. This will help you better understand the ROI of your ads and allows you to optimize for the outcomes that matter most to your business.

This integration will enable users to send or schedule Offline Conversion data within  our platform.

So, let’s dive in to know more about how to make the best of Google Offline Conversion Tracking on Meritto.

 

Steps to integrate Google Offline Connector into your Meritto Account: 
How to enable Google offline features for clients?

 

  1. Go to ‘Manage Accounts’ and click on the three dots against the account name.
  2. Click on ‘View Details’ and go to the ‘Package Selection Page’ and click Edit.
  3. Go to ‘Lead Management’ and find ‘Google Offline Conversion Connectors’.
  4. Offline conversion connector may be present by default or as an add on, depending on the package.
  5. After enabling the connector, enable the permissions for the client by going to ‘Set Permission’ , search ‘Google Offline Conversion’ in the search bar, and click on the checkbox against it.
  6. Click ‘save’.
  7. Go to User permission Template and Enable the “Google Offline Conversion” permission.



Add the Extension Configuration :

  1. On the ‘Manage accounts’ page, click the three dots against the account name and click on ‘Configuration’.
  2. Go to Extension Configuration and click on the drop down menu.
  3. Search for ‘Google Offline Conversion’ and enable the checkbox against it and click ‘Save'

Integrating the Google Offline Conversion Connector with Meritto

Now that you have a basic understanding of the Google Offline Conversion Tracking,
 let's go through the steps on how to add the connector into the Meritto account:

  1. In the left-hand side panel, search ‘Extension’ or go to ‘Settings’ and click on Extensions.
  2. Go to ‘Ads Integration’ on the left and then click on ‘Connect’ under Google Offline Conversion extension.
  3. After clicking on ‘Connect’ you’ll be redirected to a page, where you need to sign in with your ‘Google Account’.
  4. The page opens where you can add your Google Ads account and start tracking your offline conversion.
    Now you are all set to track the conversion of your leads/applicants.

Getting Started With Automation

Now that ‘Google Offline Conversion’ extension is integrated with your account, you can start adding leads/applicants data into the ‘Conversion Lists’.

Steps to be followed :- 

  • Search ‘Manage Automation’ in the search bar or go to ‘Marketing’ and click on ‘Manage Automation’.
  • On the ‘Manage Automation List’ page , click on ‘Create’ in the top right corner of the window.
  • On the ‘Create Automation Page’ , select the trigger as per the use case.

 

  • On the next page, select the form, if required, and the fields that will act as the trigger for the Automation.
  • Now, from the trigger node, add the if/else condition.
  • Add the logic for the condition by editing the If/Else node. These conditions will determine the target audience for the automation.
  •  Now add the ‘Google offline Conversion’ node.
  • Click on ‘Edit’ through the gear button on the node and a dialog box with the edit settings will open.
  • In the ‘Edit Offline Conversion’ page, you have the flexibility to specify key fields according to their needs. These fields typically include:
  • Block Name : Enter the name in the block, that is easy to remember, for future references and identifying the node.
  • Ad Network : This is automatically configured as Google offline Conversion Connector.
  • Ad account : Clients can associate conversion nodes with specific Google Ad accounts.
  • Conversion Action : The drop-down provides a list of conversion actions which are already created in your Google Ad account, the account that you have selected in the ‘Ad Account’ field.
  • You can also create a new conversion action by clicking on ‘Create’ against the ‘Conversion Action’ field.
    Making a new ConversionAction involves setting the Conversion action parameters-
    Conversion Category: The conversion category categorizes the type of action being tracked. Google Ads provides predefined categories such as purchase, lead, sign-up, or custom categories tailored to specific business objectives.
    Conversion Value (if applicable):
    Conversion value represents the monetary worth or value assigned to each conversion. It indicates the revenue generated or the value derived from the tracked action.


    Note : Only the leads/applications that have GCLIDs are catered in this. Also, if you have created a new conversion action list then you’ll be able to push data only after 6 hours as Google allows to push the data after 6 hours.

Conclusion

Google Offline Conversion Tracking in Meritto bridges online campaigns with offline results. Once integrated and automated, it helps you accurately track conversions, optimize ad performance, and measure ROI more effectively—all in a few simple steps.