PE-TM Chain Binding on DLT

PE-TM Chain Binding on DLT

Overview

As per TRAI SMS guidelines, Principal Entity - Telemarketer (PE-TM) Binding is now mandatory for DLT-based SMS in India. Failure to complete this process will result in SMS delivery failures starting December 11, 2024.

This article explains the PE-TM Chain Binding process, key requirements, and steps to ensure compliance for uninterrupted SMS communication.

Plan & Permissions

  • Applies to: Institutions using DLT-based SMS in India.

  • Mandatory for: All Principal Entities (PEs) (e.g., educational institutes) that send SMS through registered telemarketers.

  • Deadline: December 11, 2024 – Non-compliant SMS will be blocked.

Understanding the PE-TM Chain Model

Component

Description

Principal Entity (PE)

The organization (educational institute) that initiates or authorizes SMS communication.

Telemarketer-Aggregator (TM Aggregator)

An intermediary (e.g., NoPaperForms Pvt. Ltd.) that collects SMS requests from PEs before routing them to delivery providers.

Telemarketer-Delivery (TM Delivery)

The entity responsible for final SMS delivery (e.g., Kaleyra, ValueFirst).

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Key Requirements & Dates

  • The scrubbing process for PE-TM binding will go live on 11th December 2024. Only messages from complete, compliant chains will be delivered; non-compliant messages will be scrubbed.

  • The registration process for declaring your Telemarketer Aggregator is available across all the Operator DLT portal.

  • PE can define PETM chain binding in any of the DLT portals.

Steps to Complete PE-TM Chain Binding

1. Log in to Your DLT Portal

Go to your registered DLT portal:

2. Initiate PE-TM Binding

  • Select NoPaperForms Pvt. Ltd. as your Telemarketer Aggregator Partner.

  • Use the TM Aggregator ID: 1102641120000014245.

  • Submit the request.

3. Repeat PE-TM Binding for Fallback Mechanism

  • Perform Step 2 again to initiate a second PE-TM binding for redundancy and better SMS delivery.

4. Notify Meritto

Once you have initiated both PE-TM bindings, send an email to ticket@meritto.com with the following details and screenshots:

  • Requestor Name

  • Chain ID

  • DLT Portal Name

  • Institute ID and Name in Meritto CRM

5. Telemarketer-Delivery Approval


  • After receiving your request, Meritto will add Telemarketer-Delivery (e.g., Kaleyra, ValueFirst) to the chain.

  • Once the Telemarketer-Delivery approves, you will receive a notification.

6. Final Approval by Principal Entity (PE)

  • After Telemarketer-Delivery approval, you must approve the PE-TM Chain in your DLT portal to complete the process.

Important Details

Role

Telemarketer Name

Telemarketer ID

Telemarketer-Aggregator

NoPaperForms Pvt. Ltd.

1102641120000014245

Telemarketer-Delivery

Kaleyra, ValueFirst

N/A

Conclusion

Completing the PE-TM Chain Binding process is crucial to ensuring uninterrupted SMS delivery under the new TRAI regulations. By following the outlined steps, institutions can comply with DLT guidelines and prevent message failures after December 11, 2024. This process enhances transparency, improves SMS routing efficiency, and ensures seamless communication. For any assistance, reach out to ticket@meritto.com.

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