See What's New at Meritto - February 2025 Product Updates

See What's New at Meritto - February 2025 Product Updates

Introduction

And here we are again, with our curated picks of the latest updates at Meritto! It’s a pleasure for us to bring you something new every month—whether it’s a major feature update to help you scale faster, or a small but mighty tweak to boost your team’s productivity. It’s incredible to realize that, month after month, we have these improvements ready to help you stay ahead, streamline your processes, and drive even more success. We hope you’re as excited as we are to share these updates that continue to empower you and your team to achieve more.

Let’s dive in and make this journey even more rewarding together.

Feature Upgrades

Meet the Newer, Smarter, and Unified Student ID Card

In today’s digital-first world, Collexo Pixi is setting a new standard for student IDs. This all-in-one student ID card integrates payments, campus access, transit, and rewards into one powerful solution. Students can breeze through campus with Digital ID Authentication, make seamless payments both online and offline, and tap to travel—all without needing a bank account. For universities, Pixi is an operating system for a smarter campus, streamlining administration, boosting security, and enabling digital-first efficiencies Know more

Our Ecosystem of purpose-built solutions for Online Degree enrollments extends even more

With the launch of our Channel Partner CRM, Channel partners can effortlessly manage multiple university partnerships, student interests, and enrollments with complete clarity. With robust APIs and Dev-Portal, it enables centralization of lead management, ensures accurate partner attribution, and provides a 360° visibility of every lead, application, payment, and post-enrollment activity.

Drive more conversions and boost engagement

Track enrollments along with leads in meta ad campaigns
With the ‘Facebook Offline Conversion’ node within Meritto’s automation, automatically push conversion data to Meta campaigns as leads reach key stages like enrollment. Gain clear visibility into campaign performance, manage multiple Ad Accounts and Pixels from one interface, and use real-time data to refine targeting—boosting ROAS and optimizing your marketing budget.

Stay on top of critical student activities with the extended power of Zing
Zing keeps you informed with real-time notifications across expanded channels—browser push, on-site, email, and mobile (Android & iOS). With more triggers now available, get notified on everything from lead assignments and stage updates to unassigned statuses and registration attempts, ensuring you never miss an opportunity to convert faster.

Gain more control and flexibility in managing your SMS delivery for ongoing engagement

Get proactive notifications for SMS credit balance
Get notified when your credits are running low by setting custom alerts for specific thresholds (like 70% usage or when your balance drops below 5,000 credits), ensuring you are aware of your credit consumption and can act quickly to avoid any disruption.

Configure to stop transactional SMS as needed
Easily manage your credits by using the “Stop Transactional SMS” feature. Temporarily halt SMS delivery for transactional messages, giving you the flexibility to prioritize promotional or critical messages based on your needs.Easily manage your credits by using the “Stop Transactional SMS” feature. Temporarily halt SMS delivery for transactional messages, giving you the flexibility to prioritize promotional or critical messages based on your needs.

Equip your teams on the ground with newer, faster, and more powerful Meritto Mobile App

We've upgraded the Meritto Mobile App to make it even more powerful to handle the admission rush with ease. With its enhanced features, your team can engage in personalized, proactive conversations—ensuring no opportunity is missed, even with high volumes. The app keeps inquiries, follow-ups, and tasks organized and tracked in real-time, giving your team the clarity to act quickly and convert faster. With a 360-degree view of admissions and real-time analytics, you can monitor performance and track the lead journey from inquiry to enrollment.

Ready to power your admissions? Get in touch with your customer success manager today.
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