WhatsApp Business Messaging for RAW Data

Overview

WhatsApp Business API (WABA) integration for RAW Data in Meritto enables you to send WhatsApp messages directly to your RAW Data contacts. This feature enhances lead engagement by providing a direct and interactive communication channel through personalized templates and bulk messaging capabilities.

Plan & Permissions

• Available to all the users with an active Meritto CRM account.

• Required Integrations:

• Active WhatsApp Business API (WABA) integration.

• Access to the RAW Data module.

• Permissions Required:

• Allow Communication on list(s) – To enable sending messages to contact lists.

• Allow Communication on segment(s) – To send messages to contact segments.

• Bulk WhatsApp Business – For sending bulk messages to multiple contacts.

Note: Admins can manage these permissions under the User Management section.

Core Functionalities

The feature allows:

• Direct Messaging: Send messages to contacts in your RAW Data lists and segments.

• Bulk Messaging: Send messages to multiple contacts at once.

• Custom Templates: Use pre-approved WhatsApp message templates or create personalized templates.

• Performance Tracking: Monitor message delivery and engagement rates.

Outcome: Engage with a larger audience while maintaining personalization.

Sending a WhatsApp Message

1. Navigate to your RAW Data module.

2. Select a list or segment.

3. Click the WhatsApp icon in the action menu.

4. Choose a template or create a new message.

5. Select your target audience.

6. Review and send your message.

Special Business Use Cases

• Event Reminders: Send bulk reminders to registered candidates about upcoming webinars or events.

• Application Status Updates: Notify applicants about their application status using dynamic templates.

• Fee Payment Alerts: Automate fee reminders with personalized tokens for due amounts and payment deadlines.

• New Course Announcements: Broadcast new course offerings to relevant audience segments.

Conclusion

The WhatsApp Business Messaging for RAW Data feature in Meritto empowers you to engage with prospective leads efficiently by leveraging personalized templates, bulk messaging, and real-time performance tracking. By streamlining communication workflows and enhancing message personalization,you can improve lead conversion rates and build stronger connections with your audience.

• Related Articles

• Understanding WhatsApp Business API (WABA) Messaging Types

  Overview WhatsApp Business API (WABA) is a crucial tool for businesses, including educational institutions, to streamline their communication with students, parents, and counselors. However, understanding the different types of WABA messages is ...

• WhatsApp Business: Using Utility Templates

  Overview WhatsApp Business API (WABA) Utility Templates are pre-approved message formats designed for sending transactional updates such as admission confirmations, fee reminders, and class rescheduling alerts. These templates enable you to automate ...

• All About WhatsApp Business Template Creation Flow

  Overview WhatsApp Business templates allow organizations to communicate effectively with their audience by sending timely, structured, and personalized messages. These templates facilitate seamless customer engagement, nurturing leads, and automating ...

• All About WhatsApp Business Account | Official Business Account (OBA)

  Overview A WhatsApp Business Account (WABA) enables businesses to leverage the WhatsApp Business Platform to engage directly with their customers. Businesses can set up a verified profile and manage conversations with clients more effectively. ...

• Whatsapp in Opportunity || Android Mobile App

  Overview The WhatsApp in Opportunity feature in Meritto’s Android mobile app allows you to send personalized WhatsApp messages to their opportunities. With seamless integration of WhatsApp Business and WhatsApp Click to Chat, you can engage leads ...