All about Campaign Name & Campaign Type
Overview
Meritto's Campaign Name & Campaign Type feature enhances the efficiency of communications by enabling segmentation and tracking. By associating communications with specific campaigns, you can analyze their performance effectively within the system.
Plan & Permissions
Available within the communication modules of Lead Manager, Application Manager, Raw Data - List, Raw Data - Segment, and Automation.
You must have access to Communication Performance to track campaign details.
Core Functionalities
Purpose of Campaign Name & Type
These parameters help in tracking and measuring campaign performance.
They are linked with Job IDs and can be reviewed in the Communication Performance section.
You can analyze effectiveness based on different campaign strategies.
Where Can You See These Parameters?
While sending Emails or SMS through Meritto, you can define Campaign Name and Campaign Type.
Fields are available in communication sections of Lead Manager, Application Manager, Raw Data, and Automation modules.
Defining Campaign Name & Type
Campaign Name: A free-text field where you can define a unique campaign identifier.
Campaign Type: A structured dropdown menu where once a type is added, it remains available for future communications.
Adding Campaign Details to Sent Communications
You can update campaign details for communications already sent:
Navigate to Marketing > Communication Performance.
Locate the Job ID where Campaign Name/Type is missing.
Click Action > Add Campaign Details.
A window Add Campaign Details will appear where you can enter the missing details.
Note: Additionally you can filter out the data from communication performance basis campaign type and name.
Benefits of the Functionalities
Improved Tracking: Enables detailed performance analysis of each campaign.
Consistency in Communication: Ensures all communications are categorized properly.
Enhanced Reporting: You can filter campaign data in Communication Performance based on name or type.
Special Business Use Cases
Segmentation for Targeted Communication: You can categorize messages by admission stages.
Performance Analytics: Marketing teams can evaluate campaign success rates.
Automation Efficiency: Helps in identifying the most effective messaging strategy.
Conclusion
The Campaign Name & Campaign Type feature in Meritto streamlines communication tracking and analysis. By categorizing messages effectively, it enhances reporting, ensures consistency, and improves overall engagement strategies.
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