Echo is a purpose-built WhatsApp live chat platform designed for one-to-one engagement with prospective students. It enables educational institutions to streamline communication, making interactions more personal, immediate, and effective. Echo consolidates all incoming and outgoing WhatsApp chats from various sources into a unified platform, turning every conversation into an opportunity for engagement and conversion.

Pre-requisites

• Admins must activate the Echo feature under Extensions for all packages.

• WABA must be configured for the account.

• You should have the "Echo" permission enabled to access the feature.

• Ensure that an Echo welcome message is added for the account.

• Leads must be assigned to you to receive notifications and reply to messages through Echo.

• If leads are not assigned,you should have the "Show all leads on Echo" permission to receive and respond to messages.

• Sufficient WhatsApp communication credits must be available to ensure uninterrupted messaging.

• Ensure the checkbox for viewing and replying to conversations linked to the respective WABA number is enabled.

Note: To access Echo, navigate to Marketing > Echo or click on the Echo bubble.

Core Functionalities

1. Personalized Communication

• Customize each chat based on the prospective student’s profile and needs.

• Intelligent features allow for tailored responses to address concerns effectively.

2. Instant Accessibility

• Enables round-the-clock availability for students to connect anytime.

• Ensures no opportunity is missed in a student’s decision-making process.

3. Pre-set Templates

• Streamline communication by using pre-set response templates for common inquiries.

• Ensures consistency, professionalism, and efficiency in interactions.

4. Echo Bubble Across CRM

• Integrated across CRM and user profiles for easy access.

• Displays a notification beacon for incoming messages.

• Click-to-redirect functionality allows you to access Echo instantly.

5. Advanced Filtering and Lead Search

• Filter in-session and out-of-session students for targeted engagement.

• Search for leads by email ID, phone number, or name.

6. Media and Voice-to-Text Support

• Send images, documents, and videos to enhance communication.

• Utilize voice-to-text functionality for composing messages.

7. Integration with Leads Manager (LM)

• Ensures all leads visible in Leads Manager are accessible on Echo.

• Provides a consolidated chat history across all WABA numbers.

• Displays the latest conversations at the top for prioritizing hot prospects.

• Allows replying from the last contacted number to maximize in-session communication.

8. Real-time Engagement

• Enables quick, conversational exchanges to build rapport and trust.

• Significantly enhances student recruitment experience.

9. Team and Hierarchy Integration

• Aligns with team structures, allowing visibility into individual and team data.

• Defines reporting relationships for efficient data access and management.

How to Access Echo?

1. Navigate to Marketing > Echo in the CRM.

2. OR click on the Echo bubble for direct access.

Benefits of the Functionalities

• Seamless Communication: Brings all WhatsApp conversations into a unified platform.

• Efficiency & Automation: Pre-set templates and filtering options reduce response time.

• Data-Driven Engagement: Provides insights into lead behavior for targeted follow-ups.

• Improved Conversion Rates: Personalized interactions help nurture and convert leads effectively.

Important Tips

• Ensure you have sufficient WhatsApp communication credits to prevent disruptions.

• Regularly monitor credit balance and recharge as needed.

• Keep Echo permissions and WABA configurations updated for smooth functionality.

Conclusion

Echo empowers educational institutions with a centralized, efficient, and personalized WhatsApp communication platform. By consolidating all chats, enabling real-time engagement, and offering advanced filtering and automation, Echo streamlines interactions with prospective students. This leads to improved response times, data-driven follow-ups, and ultimately, higher conversion rates. Ensuring proper configurations, permissions, and credit availability allows you to maximize the benefits of Echo for seamless and effective student engagement.