Overview

Increasing WhatsApp Business API (WABA) Messaging Limits helps enhance communication with leads by expanding message capacity.

• Limit Expansion: Increase message limits for business-initiated conversations.

• Performance-Based Scaling: Higher limits are granted based on business performance.

• Quality Assurance: Maintaining message quality helps in unlocking higher limits.

This ensures uninterrupted and effective communication while optimizing engagement with leads.

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Plan & Permissions

• Your WhatsApp Business account must be verified by Meta to increase messaging limits beyond 250 conversations per day.

• Messaging limits apply to business-initiated conversations and do not impact user-initiated conversations.

• Higher limits are subject to Meta’s automated evaluation based on activity and message quality.

Step-by-Step Guide to Increase WhatsApp Business API (WABA) Messaging Limits

Understanding Messaging Limits

WhatsApp enforces the following messaging limits:

• 250 conversations/day (default limit for new business numbers)

• 1,000 conversations/day

• 10,000 conversations/day

• 100,000 conversations/day

• Unlimited conversations/day

Methods to Increase Messaging Limits

Increase to 1,000 Conversations per Day

To raise your messaging limit to 1,000 conversations per day, complete any of the following:

1. Business Verification: Complete the Meta Business Verification process. If approved, Meta will evaluate your messaging quality for a limit increase.

2. Identity Verification: Verify your identity if prompted by Meta.

3. Message Volume: Open at least 1,000 business-initiated conversations within a 30-day period while maintaining high-quality ratings.

Send High-Quality Messages

To maintain or increase your messaging limits, ensure your messages meet WhatsApp’s quality standards:

• Follow the WhatsApp Business Messaging Policy.

• Send messages only to users who have opted in.

• Personalize messages to increase engagement.

• Avoid excessive messaging to prevent complaints.

Automatic Scaling of Messaging Limits

Meta evaluates phone numbers to determine whether to increase messaging limits beyond 1,000/day. Your limit may be automatically increased if:

• Your phone number remains active and connected.

• Your quality rating is medium or high.

• You initiate at least 50% of your current messaging limit in the past 7 days.

• You maintain an 80% open rate over a rolling 7-day period.

For example:

• If your limit is 1,000/day and you initiate 500+ conversations within two days, your limit may increase to 10,000 after 24 hours.

• If the 500th conversation is initiated at 3 PM, the new limit is applied at 3 PM the next day.

Managing Messaging Limits

• If you reach your limit, new business-initiated conversations will be paused until existing conversations close.

• Check your messaging tier in Meta Business Manager to track your limit.

Points to Keep in Mind

• Increasing limits depends on Meta’s assessment and cannot be manually overridden.

• Consistently sending high-quality messages improves eligibility for automatic upgrades.

• If your messaging quality drops, Meta may reduce your messaging limit.

Conclusion