Strategic Communication on Parent's Contact Details

Strategic Communication on Parent's Contact Details

Overview

Effective communication during the admission cycle is crucial not only for engaging applicants but also for keeping their parents informed. In many cases, parents play a significant role in the decision-making process, particularly for undergraduate courses.

Meritto CRM allows you to strategically communicate with parents via email and SMS, ensuring that your institution remains top of mind throughout the enrollment process. You can seamlessly send communications to parents' contact details, including alternate email IDs and mobile numbers, directly from the Application Manager.

Plan & Permissions

  • You must have access to Application Manager to send communications.

  • Ensure that the parent’s contact details (alternate email and mobile number) are available in the system.

  • Bulk communication permissions should be enabled for your user role.

Feature Utilization for Problem Solving

  • Targeting Unsubmitted Applications: Send follow-ups to parents of applicants who have not yet submitted their applications.

  • Reinforcing Brand Visibility: Engage parents even after application submission to strengthen their awareness of your institution before enrollment.

  • Fallback Communication: Ensure messages reach the intended audience by redirecting to the applicant’s registered email if the parent’s contact details are unavailable.

How to send Communication?


  1. Go to Application Manager and select Manage Applications.

  2.  Select the form name from the filter.

  3.  Identify the potential applicant pool who haven't made the payment yet.

  4.  Select all the candidates and in bulk communication, you will have the option to select an alternate email ID other than the registered lead.

  5.  You need to enable the fallback option so that even if the selected email ID (e.g. Father's Email) is not available, the system will shoot the email to the registered email (i.e. Applicant Email ID) and your intended communication will reach the target recipient (Parents/Applicant).

The same option is available for SMS communication as well:

We are sure this feature will help you in creating an impact (visibility) among the parents which is imperative at any point in the admission season.  

  • Use Application Manager > Manage Applications to filter applicants who haven’t submitted their applications.

  • Enable fallback mode to redirect communications to the applicant’s registered email if no parent contact is available.

  • Customize email and SMS templates for engaging messaging that resonates with parents.

  • If emails are not being received, suppression list should also be checked.

Expected Outcomes & Benefits

  • Higher Application Completion Rates: Encouraging parental involvement can help boost application submissions.

  • Improved Brand Recall: Regular touchpoints with parents reinforce institutional credibility.

  • Efficient Bulk Communication: The ability to send targeted messages at scale saves time and enhances outreach.

Conclusion

Strategic communication with parents is a vital component of a successful admission campaign. By leveraging Meritto CRM’s bulk communication feature, institutions can effectively engage both applicants and their parents, leading to better enrollment outcomes.

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