Facebook and Google Connectors

Facebook and Google Connectors

Overview

The Facebook and Google Connectors empower you to seamlessly integrate your advertising and lead generation efforts with the CRM workflows. These integrations eliminate manual data handling, improve campaign performance tracking, and enable hyper-targeted marketing. This article gives you a complete overview of all the connectors currently supported.

What are Facebook & Google Connectors?
Facebook and Google connectors in the system allow you to:
  • Automatically sync leads from your ad campaigns.
  • Build and update custom audiences for better targeting.
  • Track and measure offline conversions effectively.
This streamlines your marketing workflows, saves time, and enables closed-loop reporting, all from within the Meritto system.

Lead Ads Integration (Facebook & Google)

Overview
Automatically bring in leads generated through your ad campaigns into Meritto in real time, no CSVs or copy-paste required.

Benefits:
  • Captures lead form submissions from Facebook/Google Lead Ads.
  • Syncs data instantly into Meritto’s Lead Manager.
  • Allows you to nurture those leads with follow-up automations.
  • Useful for high-intent lead capture from Google/Facebook's massive reach.

Custom Audience Sync (Facebook & Google)

Overview
Automatically sync CRM segments to your ad accounts for more precise targeting, retargeting, and suppression.

Facebook Custom Audiences
  • Pushes Meritto leads to Facebook Custom Audiences
  • Allows you to push the leads in real-time or on scheduled intervals.
  • Enables retargeting and lookalike audience creation.
  • Target contacts across other ads and campaigns running.
  • Automatically refreshes audiences based on filters applied to push the custom audience initially.

Offline Conversion Tracking (Facebook & Google)

Overview

Close the attribution loop by sending real business outcomes, like demo bookings or sales, from your CRM back to your ad platforms.

Facebook Offline Conversions
  • Sends post-ad interaction events to Meta/Google Ads Manager
  • Uses lead ID mapping to improve attribution
  • Helps Meta/Google optimize for actual results, not just clicks
  • Optimizes bidding and reporting based on true outcomes
Offline conversion tracking is essential for service-driven or high-ticket businesses where the real value happens after the lead is captured.

Prerequisites

To use these connectors, make sure you have:
  • Connect access to your Meritto workspace.
  • Proper access to Facebook Business Manager or Google Ads accounts.
  • Active ad accounts and verified domains (for some features).

Use Cases

  • Automatically assign and qualify leads from ads.
  • Retarget cold leads who didn’t convert.
  • Attribute closed deals back to ad spend.
  • Build personalized ad journeys based on the Meritto lifecycle stages.

Conclusion

Facebook and Google Connectors in Meritto simplify and automate the process of pushing lead data for remarketing campaigns. By leveraging this feature, you can enhance their outreach efforts, engage prospective students more effectively, and optimize their marketing strategies.
Need Help?
Our support team is here to help with any integration issues. Reach out via email in case of any issues encountered.
 



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