Connect Google Lead Ad with Meritto

Connect Google Lead Ad with Meritto

Overview

As part of your Google Ads campaigns, you can attach a Lead Form extension to generate leads directly from your ads. These forms allow users to express interest by submitting details like  name, phone number, email, city, state, Program—without leaving the ad interface.

Core Functionalities

How Does It Work?

When a user clicks your ad, the lead form appears. After submitting the form:

  • You collect their details instantly.

  • Leads are sent in real time to Meritto using a Webhook connection.

In Video campaigns, you can also choose between:

  • Higher Intent: Optimized for quality leads.

  • More Volume: Optimized for reach.


Notes
đź”’ Note: Once the form is live, field edits are not allowed. To change fields, create a new Google Form.

Where Can Google Lead Forms Be Used?

  • Search Network

  • Video Network

Google Lead Ad integration allows us to capture leads on a real-time basis in Meritto. The most beneficial thing after integration is that all your leads will be centralized and can be nurtured on a real-time basis.


  • A valid Google Ads account with Lead Form access

  • A created Lead Form extension

  • Webhook URL (from Meritto)

  • Webhook Key (from Meritto)

Steps to Integrate Google Lead Form with Meritto

1. Retrieve Webhook Details from Meritto

  1. Navigate to Settings > Extensions.

  2. Go to Ads Integration > Google Lead Ad and click View Details.

  1. You can now view the Webhook URL and Webhook Key. You will have to copy and paste these details on the Google Lead Ad Form.


2. Configure Google Lead Form Extension

  1. Sign in to your Google Ads account.

  2. In the page menu on the left, click Settings.

  3. Click the name of the campaign that you'd like to edit.

  4. Next to "Lead form", click the drop-down arrow.

  5. To edit, click the pencil icon.

  6. From the lead delivery options, click Webhook.
  7. Add your Webhook URL.
  8. Add your Key.
  9. Click Send test data

Map Google Lead Forms to Meritto CRM 

  1. Enter the lead source details:
    1. Lead Source → Adwords
    2. Lead Medium → LeadAd
    3. Lead Campaign → Enter the campaign name like Summer2026
      These details help in tracking from which campaign the lead has been received.
  2. Map Full Name → FULL_NAME.
    This ensures the student/applicant name submitted in the Google form is stored correctly in the CRM Name field.
  3. Map Email → EMAIL.
     This captures the student’s email address for communication, email journeys, and follow-ups.
  4. Map Registered Mobile No. → WORK_PHONE.
    This stores the lead’s phone number in CRM, which is mainly used by counsellors for calling and WhatsApp communication.
  5. Map Course → Course.
    This captures the course selected by the student in the Google Lead Form.
    If the course question is a custom question in Google Ads, click + Custom or List and enter/select the correct field.
  6. Map Utm Campaignid → campaign_id.
    This captures the Google Campaign ID, which helps in campaign performance tracking and reporting.
  7. Map Utm Adgroupid → adgroup_id.
    This captures the Ad Group ID from Google Ads for deeper ad-level performance analysis.
  8. You Can Add any new custom field from “Add field Mapping” option in the bottom right
  9. Click Save/Update to activate the integration.

Benefits of Google Lead Form Integration

  • Generate leads to increase sales for your service.

  • Drive leads through your marketing funnel for more conversions.

  • Create a remarketing list of people who show interest in your product.

Special Business Use Cases

  • You can run targeted ads for specific courses and capture high-intent leads in real time.

  • Automated lead distribution ensures counselors can follow up instantly, improving engagement.

Conclusion

Integrating Google Lead Ads with Meritto streamlines lead capture and improves conversion efficiency by providing real-time lead access within the CRM. With automated nurturing and remarketing, you can optimize their digital advertising strategy effectively.