Connect Google Lead Ad with Meritto

Connect Google Lead Ad with Meritto

Overview

As part of your Google Ads campaigns, you can attach a Lead Form extension to generate leads directly from your ads. These forms allow users to express interest by submitting details like name, phone number, or email—without leaving the ad interface.


Core Functionalities

How Does It Work?

When a user clicks your ad, the lead form appears. After submitting the form:

  • You collect their details instantly.

  • Leads are sent in real time to Meritto using a Webhook connection.

In Video campaigns, you can also choose between:

  • Higher Intent: Optimized for quality leads.

  • More Volume: Optimized for reach.

🔒 Note: Once the form is live, field edits are not allowed. To change fields, create a new form.

Where Can Google Lead Forms Be Used?

  • Search Network

  • Video Network

Google Lead Ad integration allows us to capture leads on a real-time basis in Meritto. The most beneficial thing after integration is that all your leads will be centralized and can be nurtured on a real-time basis.


  • A valid Google Ads account with Lead Form access

  • A created Lead Form extension

  • Webhook URL (from Meritto)

  • Webhook Key (from Meritto)

Steps to Integrate Google Lead Form with Meritto

1. Retrieve Webhook Details from Meritto

  1. Navigate to Settings > Extensions. 1.png

  2. Go to Ads Integration > Google Lead Ad and click View Details.

  1. You can now view the Webhook URL and Webhook Key. You will have to copy and paste these details on the Google Lead Ad Form.

2. Configure Google Lead Form Extension

For a New Lead Form:

  1. Log in to your Google Ads account.

  2. In the Campaigns section, click the + (plus) button and select New Campaign.

  3. Choose Leads as your goal.

  4. Select Search, Video, or Discovery as the Campaign Type and click Continue.

  5. Set up your campaign settings.

  6. Under Ad extensions, select Lead form extension.

  7. Click Create lead form extension and enter the required details.

  8. Under Webhook Integration (optional), paste the Webhook URL and Webhook Key from Meritto.

  9. Click Send Test Data to verify if Meritto’s CRM receives the data correctly.

  10. Save the Lead Form extension.

For an Existing Lead Form:

  1. Log in to your Google Ads account.

  2. Go to Ads & Extensions > Extensions.

  3. Locate the existing Lead Form Extension and click the Edit (Pencil Icon).

  4. Under Webhook Integration (optional), enter the Webhook URL and Webhook Key from Meritto.

  5. Click Send Test Data to verify the integration.

  6. Save the updated Lead Form extension.

Benefits of Google Lead Form Integration

  • Increases Lead Count: Helps generate more leads efficiently.

  • Improves Lead Nurturing: Streamlined lead management for better conversion.

  • Facilitates Remarketing: Builds a custom audience for retargeting.

Special Business Use Cases

  • You can run targeted ads for specific courses and capture high-intent leads in real time.

  • Automated lead distribution ensures counselors can follow up instantly, improving engagement.

Conclusion

Integrating Google Lead Ads with Meritto streamlines lead capture and improves conversion efficiency by providing real-time lead access within the CRM. With automated nurturing and remarketing, you can optimize their digital advertising strategy effectively.


    • Related Articles

    • Facebook and Google Connectors

      Overview The Facebook and Google Connectors empower you to seamlessly integrate your advertising and lead generation efforts with the CRM workflows. These integrations eliminate manual data handling, improve campaign performance tracking, and enable ...

    • One-View Lead Profile

      Overview The Lead Profile provides a comprehensive view of all data and activities related to a specific lead. It consolidates all data related to the lead details, associated activities with timelines, communication logs, follow-ups, notes, and ...

    • Permissions Required to Connect Facebook Lead Ads with Meritto

      Overview Facebook Lead Ads (also known as Instant Forms) allow businesses to capture lead details directly within Facebook, eliminating your need to navigate away from the platform. Integrating Facebook Lead Ads with Meritto enables real-time lead ...

    • Glossary: Understanding Lead Manager in Meritto

      Overview This glossary explains key terms related to leads and their journey in Meritto. Understanding these terms will help you navigate the platform efficiently. Who is a Lead? A lead refers to any individual who has provided their contact details ...

    • Difference in number of conversions between Google Ads and Meritto Reports

      Overview Google Ads plays a crucial role in influencing conversions throughout the conversion funnel. Even if a lead ultimately converts through organic search or other channels (such as Social, Direct, or Referral), Google Ads attributes the ...