Permissions Required to Connect Facebook Lead Ads with Meritto

Permissions Required to Connect Facebook Lead Ads with Meritto

Overview

Facebook Lead Ads (also known as Instant Forms) allow businesses to capture lead details directly within Facebook, eliminating your need to navigate away from the platform. Integrating Facebook Lead Ads with Meritto enables real-time lead capture, ensuring seamless data flow into the CRM for efficient nurturing and follow-up.

Plan & Permissions

To connect Facebook Lead Ads with Meritto, the following permissions are required:

If these permissions are missing, you must request access from the page owner or Business Manager admin.

Once you have the correct permissions, you can connect Facebook Lead Ads to Meritto.

Core Functionalities

Why Are Permissions Required?

  • Manage Pages: Ensures Meritto can access and retrieve leads from the assigned Facebook page.

  • Manage Ad Account: Allows proper linking between Facebook Ads and Meritto for lead flow.

  • Leads Access: Enables data transmission from Facebook Lead Ads to Meritto in real time.

Facebook Lead Ads Integration for Business Admins

To integrate Facebook Lead Ads with Meritto, the following conditions must be met:

  • The Facebook page must be linked to a Business Manager account.

  • You must be an Admin or Manager of the Facebook Business Manager account.

  • You must have Admin or Manager permissions for the Facebook page and Ad Account being connected.

Read more about admin permissions for Facebook Business Manager accounts.

Benefits of Granting Permissions

  • Real-Time Lead Capture: Enables instant lead flow into Meritto CRM.

  • Seamless Data Management: Reduces manual data transfers, ensuring efficiency.

  • Improved Lead Nurturing: Ensures timely follow-ups for higher conversion rates.

Special Business Use Cases

  • You can capture and nurture high-intent leads from Facebook Ads without manual intervention.

  • Automated data synchronization allows marketing teams to focus on lead engagement instead of manual data transfers.

Conclusion

Having the correct Facebook permissions is crucial for successful integration with Meritto. By ensuring the necessary access levels, businesses can streamline their lead capture process, improve efficiency, and enhance engagement with potential applicants.


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