Facebook Custom Audience | Uses and Configurations
Overview
Facebook Custom Audiences enable businesses to retarget potential leads based on specific criteria such as lead stage, application stage, or custom filters. By integrating Facebook Custom Audience with Meritto, you can automate audience creation, enhancing their remarketing efforts and improving ROI.
Plan & Permissions
To integrate Meritto with Facebook, make sure you have all admin rights of the Facebook Page you intend to integrate with before proceeding with the setup process.
Core Functionalities
How Does It Work?
You can create Custom Audiences directly from Meritto using lead and application stage filters.
Custom audiences can be set to update automatically using recurring logic, ensuring dynamic audience lists.
Once integrated, lead data syncs with Facebook for targeted remarketing campaigns.
Benefits of Integration
Automated Audience Creation: Reduces manual effort in audience segmentation.
Targeted Remarketing: Improves conversion rates by reaching relevant leads.
Enhanced ROI: Maximizes campaign effectiveness through precise targeting.
Steps to Integrate Meritto with Facebook Custom Audience
Step 1: Connect Meritto with Facebook
- Navigate to Settings > Extensions.
- Click on Ads Integration.
- Locate Facebook Custom Audience and click to proceed.
- Click on Connect with Facebook
- Enter your Facebook credentials and select Keep me logged into Meritto.
- Click Continue as {your profile name}.
- Select the Facebook Page to integrate and click Next.
- Grant all required permissions and click Done.
- Click OK to confirm the integration.
Step 2: Synchronize Facebook with Meritto
- Click on the Sync icon to synchronize your account with Meritto.
- After synchronization, click on Add Accounts.
- Select your Business Account ID and click Save.
- Confirm the required access permissions by clicking on Yes.
Special Business Use Cases
- You can create custom audiences based on lead behavior and automate audience updates for efficient remarketing.
- Automated lead segmentation ensures that marketing campaigns reach the most relevant audience at the right time.
Conclusion
Integrating Facebook Custom Audience with Meritto simplifies audience segmentation and improves remarketing efficiency. By leveraging dynamic audience creation, businesses can enhance lead conversions and maximize ad campaign performance.
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