Configuring NPF Tag Manager

Configuring NPF Tag Manager

Overview

Tracking codes are scripts embedded in web pages that collect and send data to analytics platforms. These codes help monitor user activity, measure traffic sources, track conversions, and optimize marketing campaigns. They can capture various details, such as:

  1. Page views
  2. Click events
  3. Form submissions
  4. Conversion actions (registrations, purchases, etc.)
  5. User session duration and behavior flow
Meritto Tag Manager is a centralized system that allows you to configure and deploy tracking codes across various NPF entities, including:
  1. Widgets
  2. Landing Pages
  3. Application Forms
  4. Payment Pages
Instead of manually embedding scripts, you can use Meritto Tag Manager to deploy and manage these codes dynamically.

Supported Tracking Tags

Meritto Tag Manager supports integration with major analytics and marketing platforms. Here’s a list of tracking codes you can configure:
  1. Google Universal Analytics
  2. Google Analytics GA4
  3. Google Remarketing Code
  4. Google Conversion Code
  5. Facebook Pixel Code
  6. LinkedIn Insight Tag
  7. Quora Pixel Code
Let’s go over the format and configuration details of each tag.

Identifying and Configuring Tracking Codes

Google Universal Analytics
  1. Format: UA-XXXXXXXX-Y, also referred to as the Tracking ID.
  2. Purpose: Tracks website traffic, user behavior, and events.
  3. Placement: Pageview or widget load instance.
  4. Sample Code:

Google Analytics GA4 (G)
  1. Format: G-XXXXXXXX, also referred to as the Measurement ID.
  2. Purpose: Successor to Universal Analytics, offering event-driven tracking. Track user activities, measure website traffic, and analyze user behavior
  3. Placement: Pageview or widget load instance.
  4. Sample Code:

Google Remarketing Code
  1. Format: AW-XXXXXXXX, also referred to as the Conversion ID.
  2. Purpose: Build targeted audiences for future ads and retarget leads who have already taken action on your website.
  3. Placement: Pageview or widget load instance.
  4. Sample Code:

Google Conversion Code
  1. Format: AW-XXXXXXXXXXXX/YYYYYYYYYYYYYYYYYYY. Conversion ID: before /, Conversion Label after /.
  2. Purpose: Tracks successful conversions (e.g., form submissions, payments).
  3. Placement: Thank You, Complete Registration, or Payment Success pages.
  4. Sample Code:

Facebook Pixel Code (Meta Pixel Code)
  1. Purpose: Tracks user interactions for Facebook Ads, retargeting, and conversion tracking.
  2. Event Types: Page View, Lead, Complete Registration, Purchase
  3. Types and their Placement:
    1. Base Pixel: Placed on Page Load or Widget Load instance.
    2. Event Pixel: Tracks specific actions like purchases or signups. Placed on Thank you, Registration Success or Payment Success instance.
  4. Sample Code:
    1. Sample Code (Facebook Base Pixel)


    2. Sample Code (Facebook Event Pixel)

LinkedIn Insight Tag
  1. Format: Numeric Partner ID (PID)
  2. Purpose: Enables LinkedIn conversion tracking, website audience building, and analytics.
  3. Placement: Page Load or conversion event instance.
  4. Sample Code:

Quora Pixel Code
  1. Purpose: Tracks Quora ad conversions and website interactions.
  2. Event Types: Page View, Lead, Complete Registration, Purchase
  3. Placement and Types:
    1. Base Pixel - Placed on Page Load or Widget Load
    2. Event Pixel - Thank You, Registration Success, or Payment Success pages.
  4. Sample Code:


Triggers

  1. You can specify the triggers based on which the tracking code should work. 
  2. Triggers can be set on all pages or on specified pages.
  3. You can also add multiple triggers for a single page by clicking on add new trigger. Click on Save once all the changes are done.

Points to Keep in Mind

  1. Ensure correct placement of tracking codes for accurate data collection.
  2. Use appropriate event tracking for Facebook Pixel and Quora Pixel.
  3. Validate the tracking codes before deployment using testing tools.
  4. Above mentioned types of tracking codes/tags are supported by the current version of Tag Manager, In case of any other type of tracking codes, please connect with your Account Manager.

Conclusion

Understanding and identifying different tracking codes is crucial for effective campaign tracking, user analytics, and conversion optimization. By using Meritto Tag Manager, you can efficiently configure and manage these tracking codes across multiple platforms. This ensures accurate data collection, better audience targeting, and improved marketing performance, ultimately helping you make data-driven decisions for optimizing user engagement and conversions.



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