Overview

Campaign data accuracy, and up-to-date is crucial for optimizing marketing strategies and ensuring effective communication with prospective students. Whether you need to correct data entry errors, update campaign classifications, or adjust tracking for offline campaigns, having precise campaign data is essential for making informed decisions and targeting your outreach effectively.

This article provides a comprehensive guide on efficiently updating campaign data in the Leads Manager. Following these steps can change your campaign date, allowing for better decision-making and more targeted marketing strategies.

Step-by-Step Guide to Update Campaign Data

• Go to Lead Manager and access the Manage Leads section.

• Use the filters in Lead Manager to identify the leads you need to update. For example, if you want to change the source of leads whose origin is offline and currently marked as "test," apply the following filters:

  • Lead Origin > Equals > Offline
  • Campaign Source > Equals > Test
  • Ensure that Lead Origin is selected at least once.

• After applying the filters, review the list of leads that match your criteria. Select the leads you wish to update by checking the corresponding boxes.

• Click on the three dots next to the Import button and select Update Campaign Data from the dropdown menu.

• A popup named "Bulk Update Campaign Data" will appear. In this popup, map the source, medium, and campaign name fields that need to be updated.

• After mapping the necessary fields, click the save button to update the campaign data for the selected leads.

Important Limitation

It's important to note that only 100 leads can be updated at a time using this method. If you need to update more leads, you will need to repeat the process in batches of 100.

By following these steps, you can ensure that your campaign data remains accurate and up-to-date, supporting better marketing decisions and more effective strategies.