Overview of Enrollment Mapping

Overview of Enrollment Mapping

Overview

Meritto’s Enrollment Mapping feature enables you to track the effectiveness of their lead sources in terms of applicant enrollment rates. It provides a clear picture of the returns from marketing spends, helping you identify high and low-performing campaigns for data-driven decision-making.

Core Functionalities

  1. Tracking Enrollment Performance by Lead Source

    • Maps the impact of different lead sources on applicant enrollments.

    • Helps identify which marketing channels generate the most enrollments.

    • Ensures visibility of enrollment numbers within the Admin Dashboard and Campaign Manager under the Lead Funnel.

  2. Campaign Manager Insights

    • Provides a detailed channel-wise enrollment count to analyze performance.

    • Tracks conversion rates and the contribution percentage of each channel.

    • Helps optimize marketing spends based on enrollment data.

  3. Application-Level Enrollment Tracking

    • Clicking on the enrollment count redirects users to the list of enrolled applications.

    • Ensures that enrollment data matches the Application Manager’s enrolled status for accuracy.

Benefits of the Functionalities

  • Data-Driven Marketing Decisions: Helps you to allocate budgets effectively by identifying top-performing channels.

  • Real-Time Enrollment Insights: Provides up-to-date tracking of applicant conversions.

  • Streamlined Performance Monitoring: Allows easy navigation between Campaign Manager and Application Manager for verification.

  • Optimized Lead Source Strategy: Ensures you to focus on channels delivering the best enrollments.

Conclusion

Meritto’s Enrollment Mapping feature empowers you with precise tracking of marketing effectiveness, allowing them to maximize enrollment conversions efficiently. By leveraging real-time insights,you can make informed decisions to optimize their marketing strategies.

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