If your WhatsApp Business Account has been flagged for sending spam, it indicates non-compliance with WhatsApp’s Business Terms of Service. Repeated violations may result in account restrictions or permanent suspension.
To avoid disruptions, you must ensure that messages are only sent to recipients who have explicitly opted in to receive WhatsApp communications.
It is recommended to review WhatsApp's Business policies and implement measures to prevent any future violations.
This article outlines WhatsApp’s spam monitoring process, compliance best practices, and corrective measures to restore account health.
To minimize the risk of spam reports:
Send messages only to users who have opted in.
Avoid sending bulk messages at once. Instead, segment your audience and send messages in smaller batches.
Incorporate quick reply buttons to encourage user interaction.
Include an opt-out option in every message footer:
"Please reply 'STOP' if you no longer wish to receive communications from us."
Following these guidelines will help maintain engagement while preventing your account from being flagged.
WhatsApp (Meta) monitors spam activity in five stages:
Each of these stages can be reversed, and the account’s health can be restored as spamming activity decreases. However, if spamming persists and multiple reports are submitted, the account may face permanent suspension. In such cases, the chances of successful appeal or account reinstatement are minimal.
If high spam reports occur at Stage 1, Meta can directly enforce Stage 5 without progressing through the previous stages.
If the account is permanently suspended, the chances of reinstatement are very low.
If your account has been flagged for spam:
Reduce the frequency of messages and avoid sending bulk messages in one go.
Segment your audience to avoid triggering spam filters.
Ensure message content is compliant with WhatsApp's Business Policies.
Monitor template status—if a template is paused, avoid resending it immediately.
Encourage engagement by using interactive features like quick reply buttons.
Always provide an opt-out option ("Reply STOP to unsubscribe") to prevent users from marking messages as spam.
Reach out to your Account Manager for further clarification or assistance.
Ensuring compliance with WhatsApp’s Business Policies is crucial to maintaining a healthy account and preventing disruptions. By following best practices—such as obtaining user consent, limiting bulk messaging, and including opt-out options—you can minimize spam reports and sustain seamless communication. Regular monitoring and proactive adjustments will help safeguard your account from restrictions or permanent suspension.
For further assistance, reach out to your Account Manager or contact ticket@meritto.com.