Overview

The Email Communication Statistic Dashlet provides a comprehensive overview of email performance, highlighting key metrics such as delivery, engagement, clicks, bounces, and more. It categorizes email performance based on Activity (system-generated emails) and Engagement (manual or automated marketing emails), enabling you to analyze email success rates and optimize future communications.

Core Functionalities

Email Performance Overview

• Activity Emails: System-triggered emails (e.g., OTPs, payment confirmations).

• Engagement Emails: Manually sent or automated emails for marketing purposes.

• Provides data on email delivery, open rates, click rates, bounces, and unsubscribes.
  

Email Status Breakdown

• Delivered: Percentage/Number of Emails that have been delivered successfully.
  

• Opened: Percentage/Number of Emails  that are opened.

• Clicked:  Percentage/Number of Emails  where links are clicked

• Bounced:  Percentage/Number of Emails  that are returned to the sender because they could not be delivered to the intended recipient.

• Dropped:  Percentage/Number of Emails that were not delivered to the recipient's inbox.

• Unsubscribed: Recipients opting out of further communication.

• Spam:  Percentage/Number of Emails  that landed in the Spam.

Graphical Representation

• Displays a month-wise graphical view of email statistics.

• Offers a comparative analysis of email performance over time.
  
  

How to Enable the Email Communication Statistic Dashlet?

1. Navigate to Admin Dashboard

• Go to Dashboard > Admin Dashboard from the left-hand panel.
  

2. Add the Dashlet

1. Click on “Add Dashlet” near the Edit Layout option.

2. A pop-up window will appear with available dashlets.

3. Enable the toggle for “Email Communication Stats Dashlet.”

4. Click “Save View” to apply changes.
   

Quick Actions in Email Communication Statistic Dashlet

1.Date Range Selection:

• Select a desired date range and click Apply to filter data for a specific period.

2. Download Data for Analysis

• Click on the download icon to export the data in CSV format.

• The CSV file includes email statistics with month-wise status(i.e., Sent, Delivered, Opened, etc.)  bifurcation.
  
  

Email Status Glossary

1. Delivered

• The recipient’s server accepted the email.

• It does not guarantee inbox placement, as emails can still land in spam.
  

2. Opened

• Indicates the number of recipients who viewed the email.

• It's uncertain if they read the email or how long they viewed it.

• High open rates suggest an effective subject line.

Kindly refer to the article to know more in detail: How to Create Subject Lines For Email Templates?

3. Clicked

• Tracks how many recipients clicked on links within the email.

• Measures the effectiveness of email content in driving user action.

• P.S. If you see many "opens" but few "clicks," it's time to examine the content of your email.

4. Bounced

• Emails that failed to reach the recipient.

• Types:

• Hard Bounce: Emails rejected due to invalid recipient addresses or non-existent domains. These addresses are flagged in your mailing list, and the email unsubscribes list to prevent future sends, protecting deliverability and IP reputation.

• Soft Bounce: Temporary failure due to server issues or full inboxes.
  

5. Dropped

• Emails dropped due to prior bounce, unsubscribe, or spam reports.

• Prevents sending unwanted emails, protecting sender reputation.
  

6. Unsubscribed

• Recipients opting out of future emails.

• The unsubscribe rate percentage is calculated as:
  (Unsubscribed/Emails Delivered) × 100
  

7. Spam

• Emails marked as spam or junk by the recipient.

• Spam email, or junk email, is sent without the recipient's consent and is often discarded or marked as spam due to irrelevance. It’s a matter of consent, not content.

• A high spam rate damages sender reputation and affects deliverability.
  
  

Tips to Improve Email Open and Click Rates

• Use compelling subject lines to capture the recipient’s attention.

• Personalize subject lines by adding the recipient’s name.

• Ensure the sender name is recognizable and trusted.

• Optimize your email campaigns for mobile devices.

• Segment your email list to send targeted communications.

Of course, the best option for you might not be to use any of the above. It depends entirely on what your reports tell you.

How to Analyze Email Communication Data?

Delivery and Engagement Analysis

• Track delivery, open, and click rates to measure email effectiveness.

• Use data insights to improve content and optimize subject lines.
  

Identifying Drop-off Points

• Monitor bounce, dropped, and unsubscribe rates to assess user preferences.

• Refine email strategies by identifying and addressing drop-off points.
  

Enhancing Email ROI

• Analyze click-through rates (CTR) to assess content relevance.

• Make data-driven adjustments to improve email performance and ROI.

In essence, there are no strict rules; it entirely depends on your data, guiding you on the specific areas that require attention.

Conclusion

The Email Communication Statistic Dashlet provides an in-depth analysis of your email communication efforts by tracking delivery, engagement, and recipient actions. By using this dashlet effectively, you can refine your email marketing strategy, improve user engagement, and maintain a strong sender reputation.