All About Link Branding

All About Link Branding

Overview

Link Branding is a crucial element in email communication that enhances email deliverability by converting click-tracked links into a branded domain. This helps improve trustworthiness and reduces the chances of emails being flagged as spam. Instead of using a third-party tracking domain (such as SendGrid, e.g., https://demouniversity.co.in/ will become something like- https://u18363213.ct.sendgrid.net/ls/click?upn=q0uzTZByGDVBUhpPtizSV5EdD.), link branding allows emails to retain the reputation of the sender’s domain.

Plan & Permissions

  • Access to Email Configuration: Required to set up link branding.

  • DNS Management Permissions: Necessary to configure CNAME records.

  • Marketing & Communication Module Access: Required to modify email settings.

Core Functionalities

Implementing link branding ensures better email deliverability by maintaining control over the domain reputation. Since email servers assess link trustworthiness, branded links prevent issues arising from third-party tracking domains.

1. Generation and Configuration of CNAME Records

  1. Navigate to Settings.

  2. Select Communication.

  3. Click on Email.

  4. Choose Configure Email Account.

  5. Select Link Branding.

  6. Enter the domain to be used.

  7. Generate the CNAME records.

  8. Send the CNAME records to the IT personnel responsible for DNS configuration.

2. Verification of CNAME Records (Post CNAME Records are configured)

Once the CNAME records have been configured, follow these steps to verify them:

  1. Navigate to Settings.

  2. Select Communication.

  3. Click on Email.

  4. Choose Configure Email Account.

  5. Select Link Branding.

  6. Click on Verify under the configured CNAME records.

  7. Once verified, link branding will be successfully enabled.

  • Improved Email Deliverability: Ensures emails are not marked as spam.

  • Increased Trust & Credibility: Branded links enhance recipient confidence.

  • Control Over Domain Reputation: Avoids dependency on third-party tracking domains.

  • Consistent Branding Experience: Maintains uniformity in email communication.

Special Business Use Cases

  • Higher Education Institutions: Enhances trust in admission-related emails.

  • E-commerce Platforms: Boosts credibility in promotional and transactional emails.

  • Corporate Enterprises: Strengthens internal and external business communications.

Conclusion

Link Branding is an essential strategy for ensuring secure and trusted email communications. By configuring branded links, businesses can improve deliverability, maintain domain reputation, and enhance overall customer engagement.


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