Capturing Hidden Field Values on Landing Pages
What is this feature?
This feature allows the admins to pre-configure specific lead fields within a landing page (built using HTML uploader or drag-and-drop). When an applicant submits a widget on that landing page, those predefined values (e.g. campaign, source, medium, counselor, centre name, UTM parameters) are automatically populated into the lead record.
Pre-requisites
You should have access to Landing Page configuration in Meritto (via HTML Uploader or Drag-and-Drop builder).
Steps to Configure
Add the token of the widget then at the top right corner option of ‘Configure’ will get enabled wherein you can set your default values of all the fields
Business Use Cases:
1. Reduce applicant effort and increase conversions
By pre-setting certain fields, you can keep the widget simple and show fewer fields to the applicant. This improves the user experience and helps increase overall lead submissions.
2. Use one widget across multiple landing pages
You can reuse the same widget on multiple landing pages and set different hidden default fields for each page. This reduces backend effort and helps teams manage campaigns more efficiently.
3. Reduce manual data entry for applicants
Applicants don’t have to fill in repeated or technical information. This makes the form easier to complete and improves submission rates.
4. Improve lead routing automatically
You can assign all leads from a landing page directly to a specific owner, ensuring faster follow-ups and consistent ownership.
5. Ensure accurate campaign tracking
Pre-defining source, medium, and campaign values ensures every lead is attributed correctly, giving you clean and reliable campaign reports.
6. Maintain consistent lead data
Default values help standardize incoming lead information so that all leads follow the same structure, regardless of which landing page they come from.
7. Improve lead quality and analytics
UTM and campaign tags are automatically fetched and populated, ensuring better segmentation, tracking, and performance analysis.
Conclusion
Related Articles
How to Create a Landing Page using HTML builder?
Overview A Landing Page is a standalone web page designed for marketing and advertising purposes. It is where visitors land after clicking on a promotional link in an email, advertisement, or social media post. This article will guide you through the ...How to create Marketing Page with Drag & Drop Template?
Overview Creating an engaging and effective marketing page can significantly improve your lead generation and conversion rates. With Meritto's Drag & Drop Template, you can easily design a marketing landing page without needing any coding skills. A ...Automation Node: Field Update
Overview The Field Update Node in Automations now supports cross-record updates. You can update fields from one record type to another across: Lead → Opportunity Lead → Lead Opportunity → Opportunity Dynamic Activity → Lead This enhancement ensures ...How to Restore Landing Page & Registration Page Templates?
Overview Restore Functionality allows users to efficiently manage landing pages and communication templates by reverting to previously published versions. Version Recovery: Restore earlier versions to undo unintended changes. Content Integrity: ...How to remove dependency to delete custom field in Leads?
Overview This article guides you through the process of identifying and removing mandatory dependencies linked to a Custom Lead Field that is scheduled for deletion. You must remove all mandatory links to other system features before the Custom Lead ...