Overview

Communication Performance Tracking allows users to monitor all system-triggered email and SMS communications for better oversight and efficiency.

• Track Communications: View details of sent messages, including date, time, sender, template used, and audience.

• Monitor Delivery Status: Check how many messages were successfully delivered.

• Usage Insights: Track total email and SMS consumption and remaining credits.

• Download Reports: Export communication data for further analysis.

This ensures transparency in communication performance while helping manage resources effectively.

Step-by-Step Guide to Check the Communication Performance

How to Navigate Job ID Wise?

1. Go to Marketing > Communication Performance.

2. The Manage Communication Logs page will open.

3. Use the Filter option at the top right corner to refine the results based on specific parameters.

• Select College – Choose the institution whose communications you want to track.

• All Forms – Select a specific form.

• Medium of Communication – Filter by Email, SMS, Voice SMS, or Notification.

• Communication For – Registered Leads, Promotions, Automation.

• Nature of Communication – Single user or Bulk communication.

• Sent by – The user who triggered the communication (for bulk messages).

• Communication Status – Scheduled, In Progress, Completed, Closed, or Undelivered.

• Select Channel – Engagement Channel or Activity Channel. Click Apply after selecting relevant filters.

• Job ID – Unique ID assigned to each communication. Clicking on a Job ID provides detailed insights.

 To know more about it, kindly go through these articles:

1. All about SMS communication stats dashlet
2.  All about email communication stats dashlet
   

• Job Preview – Shows the template used for the communication.

• Automation ID – If the communication was triggered via automation, its ID will be displayed.

• Campaign Type & Name – If a campaign type or name was specified, it will be reflected.

• College & Form – Displays the institution and form (if applicable) associated with the communication.

• Status – Indicates the current state:

• Scheduled – Communication is set for a future date/time.

• In Progress – Communication is currently being sent.

• Completed – Successfully triggered and sent.

• Closed – Stopped before it was triggered.

• Undelivered – Communication failed to reach the recipient.

• Communication Start Date – Timestamp of when the communication was triggered.

• List Name & Segment Name – If a list or segment was used, it is displayed.

• Target Audience – Number of recipients for the communication.

• Delivered-To – Count of successfully delivered communications.

• Sent by/Scheduled by – User or system responsible for sending the communication.

How to Navigate Date Wise Communication Report?

• Navigate to Marketing > Communication Report

• Use the Filter option at the top right corner to refine the results based on specific parameters.

How to Navigate to Automation Performance Report?

• Go to Marketing > Manage Automation to track automation-related communications.

Check Email, SMS, or WhatsApp Consumption

1. Go to Marketing > Communication Performance.

2. The Manage Communication Logs page will open.

3. Locate the icons for Email Consumption, SMS Consumption, and WhatsApp Consumption at the top of the screen.

4. Click on the relevant icon to view:

• Total Billable Count – Number of communications counted for billing.

• Total Cost of Credits – Cost associated with sent communications.

• Credits Consumed – Number of credits used.

• Credits Left – Remaining balance of credits available.

Points to Keep in Mind

• The Delivered-To report updates between 10 minutes to 72 hours after the communication is triggered.

• If a communication is undelivered, hover over the ‘i’ icon to check the reason.

• Bulk communications will have a Job ID that can be used for further analysis.
  

• Please note that the communication performance report gets updated after 3-4 hours of sending the communication.

Conclusion

The Communication Performance module provides a structured way to track, analyze, and optimize your email and SMS communications. By leveraging detailed logs, filters, and reports, you can ensure transparency in engagement, monitor delivery success, and manage resource consumption efficiently. This tool empowers you to troubleshoot issues, refine your outreach strategy, and make data-driven decisions to enhance communication effectiveness.