Campaign Management
How Does Campaign Grouping Impact Campaign Management?
Why This Update Even Matters Before Campaign Grouping, campaign setup was heavily reliant on Meritto’s support teams or default logic: Traffic Channels were hardcoded Publishers were centrally managed by Meritto Institutes could not create, rename, ...
How To Manage Publishers/Referrers in Campaign Grouping?
Your source values, your rules — clean, controlled, institute-level. How to Create a Publisher/Referrer? Use this when you’re adding a new marketing source — like a new aggregator, partner, or campaign platform. Steps: Go to Settings → Campaign ...
How to Track Downstream Conversions Against a Specific UTM Parameter?
Overview Meritto allows you to track downstream conversions—such as form submissions and enrolments—against specific UTM parameters. This is especially useful for assessing the effectiveness of various traffic sources and campaigns in driving ...
How to set up Meta Ads conversions with Google Tag Manager for widgets?
Overview Integrating the Meta (Facebook) Pixel with Google Tag Manager (GTM) ensures accurate tracking of visitor activity on your website and Meritto widgets. This setup enables you to track key events such as page visits and lead submissions, ...
How can you identify the triggers of your Meritto Assets using Google Tag Manager?
Overview This article guides you through the process of identifying and configuring triggers for Meritto assets using Google Tag Manager (GTM). It includes steps for verifying the AJAX Listener setup, using Preview Mode to track widget events like ...
All About Data Layer and Ajax Listener
What is a Data Layer Variable? In the context of Google Tag Manager (GTM), "DLV" stands for "Data Layer Variable." The Data Layer is a JavaScript object used to store and manage data on a website. Data Layer Variables (DLVs) in GTM are used to ...
Meritto and Google Tag Manager
Overview Google Tag Manager (GTM) is like your go-to code manager. It helps you manage and track important user actions on your website without fiddling with code. These actions, known as "tags," include things like clicking a button, watching a ...
How to set up Google Ads Enhanced Conversions with Google Tag Manager for widgets?
Overview Enhanced Conversions is a Google Ads feature that makes tracking your leads more accurate. Here’s how it works: When a user fills out a form on your website, details like their email or phone number are securely sent to Google Ads. Google ...
How to Update Campaign Data in Lead Manager
Overview Campaign data accuracy, and up-to-date is crucial for optimizing marketing strategies and ensuring effective communication with prospective students. Whether you need to correct data entry errors, update campaign classifications, or adjust ...
How to Update Campaign Data in Lead Manager?
Introduction Campaign data accuracy and up-to-date is crucial for optimizing marketing strategies and ensuring effective communication with prospective students. Whether you need to correct data entry errors, update campaign classifications, or ...
How to Verify UTM Tracking on Your Website?
Overview UTM (Urchin Tracking Module) parameters are essential for tracking the effectiveness of marketing campaigns and understanding where your traffic is coming from. If UTM parameters are not captured, it can lead to incomplete or inaccurate ...
How to Use and Configure Advanced Tracking Parameters?
Overview Advanced Tracking Parameters help capture detailed insights about ad clicks by adding specific URL parameters to landing page URLs. Enhanced Tracking: Collects data on device type, keywords, location, and more. Customizable Insights: Goes ...
How to Identify and configure GTM Code in Meritto?
Overview Google Tag Manager (GTM) is a tag management system that enables you to deploy and manage multiple tracking scripts from a centralized container, eliminating the need for direct code modifications on your website. It acts as a central ...
Popular Articles
Lead Allocation in Meritto CRM
Overview Meritto CRM provides a comprehensive lead allocation system designed to distribute leads efficiently among counselors. The system supports both manual and automated allocation methods, offering flexibility to align with various business ...
Automation - An Overview
Overview Automation in Meritto CRM is a rule-based workflow that executes predefined actions when specific criteria are met. It enables you to streamline counselor allocation, multi-channel communication, lead scoring, and trigger webhooks by ...
All About MIO AI
Introduction Mio AI is Meritto's high-performance Agentic AI platform, designed from the ground up to serve as a digital teammate for the education industry. It was created to address the core, persistent challenges that institutions face: ...
About University Channel Partner CRM
Overview Meritto’s University Channel Partner CRM is designed specifically for channel partners managing online degree enrollments. It enables them to efficiently scale their operations, manage leads, and build strong partnerships with universities ...
How to Create Communication Templates?
Overview Communication Template Creation in Meritto enables standardized messaging across multiple channels. Predefined Formats: Create templates for Email, SMS, WhatsApp, and more. Consistency in Messaging: Ensure uniform communication across all ...