Connectors
Meritto’s Facebook Retargeting Connector
Reach high-intent audiences and drive more conversions through personalized retargeting. What is Facebook Retargeting? Facebook Retargeting is a powerful advertising strategy that allows you to reconnect with people who have previously engaged with ...
Permissions Required to Connect Facebook Lead Ads with Meritto
Overview Facebook Lead Ads (also known as Instant Forms) allow businesses to capture lead details directly within Facebook, eliminating your need to navigate away from the platform. Integrating Facebook Lead Ads with Meritto enables real-time lead ...
Facebook Custom Audience | Uses and Configurations
Overview Facebook Custom Audiences enable businesses to retarget potential leads based on specific criteria such as lead stage, application stage, or custom filters. By integrating Facebook Custom Audience with Meritto, you can automate audience ...
Connect Google Lead Ad with Meritto
Overview As part of your Google Ads campaigns, you can attach a Lead Form extension to generate leads directly from your ads. These forms allow users to express interest by submitting details like name, phone number, or email—without leaving the ad ...
Prerequisite Permission for Google and Facebook Connectors
Overview To integrate Google Ads and Facebook Ads with Meritto, you must have the necessary permissions. This ensures a seamless connection and data synchronization between Meritto and the respective ad platforms. Plan & Permissions Facebook Ads ...
Facebook and Google Connectors
Overview The Facebook and Google Connectors empower you to seamlessly integrate your advertising and lead generation efforts with the CRM workflows. These integrations eliminate manual data handling, improve campaign performance tracking, and enable ...
Introduction to Facebook & Google Ads Integration
Overview Facebook and Google Ads are powerful digital marketing tools that help educational institutions increase visibility, engage target audiences, and drive conversions. By integrating these platforms with Meritto, you can leverage remarketing ...
Popular Articles
Lead Allocation in Meritto CRM
Overview Meritto CRM provides a comprehensive lead allocation system designed to distribute leads efficiently among counselors. The system supports both manual and automated allocation methods, offering flexibility to align with various business ...
Automation - An Overview
Overview Automation in Meritto CRM is a rule-based workflow that executes predefined actions when specific criteria are met. It enables you to streamline counselor allocation, multi-channel communication, lead scoring, and trigger webhooks by ...
All About MIO AI
Introduction Mio AI is Meritto's high-performance Agentic AI platform, designed from the ground up to serve as a digital teammate for the education industry. It was created to address the core, persistent challenges that institutions face: ...
About University Channel Partner CRM
Overview Meritto’s University Channel Partner CRM is designed specifically for channel partners managing online degree enrollments. It enables them to efficiently scale their operations, manage leads, and build strong partnerships with universities ...
How to Create Communication Templates?
Overview Communication Template Creation in Meritto enables standardized messaging across multiple channels. Predefined Formats: Create templates for Email, SMS, WhatsApp, and more. Consistency in Messaging: Ensure uniform communication across all ...