Connectors
Facebook Offline Conversions in Meritto
Overview The Facebook Offline Conversions feature in Meritto allows you to send key lead lifecycle events—such as enquiries, applications, payments, and admissions—back to Meta. This is enabled through a combination of Offline Conversions upload and ...
Google Offline Conversion with Enhanced Conversions in Meritto
Introduction Google Offline Conversion Tracking helps you connect your online ad campaigns with actual offline outcomes such as admissions, purchases, or qualified leads. Traditionally, this tracking relied on a unique identifier called the GCLID ...
Campaign Tracking & Attribution Using UTM Parameters (Client Reference Guide)
Overview To accurately understand where your leads are coming from, Meritto relies on UTM parameters. This guide explains what UTMs are, why they are important, and how they impact reporting inside Meritto. This document is recommended for: Marketing ...
Meritto’s Facebook Retargeting Connector
Reach high-intent audiences and drive more conversions through personalized retargeting. What is Facebook Retargeting? Facebook Retargeting is a powerful advertising strategy that allows you to reconnect with people who have previously engaged with ...
Permissions Required to Connect Facebook Lead Ads with Meritto
Overview Facebook Lead Ads (also known as Instant Forms) allow businesses to capture lead details directly within Facebook, eliminating your need to navigate away from the platform. Integrating Facebook Lead Ads with Meritto enables real-time lead ...
Facebook Custom Audience | Uses and Configurations
Overview Facebook Custom Audiences enable businesses to retarget potential leads based on specific criteria such as lead stage, application stage, or custom filters. By integrating Facebook Custom Audience with Meritto, you can automate audience ...
Connect Google Lead Ad with Meritto
Overview As part of your Google Ads campaigns, you can attach a Lead Form extension to generate leads directly from your ads. These forms allow users to express interest by submitting details like name, phone number, or email—without leaving the ad ...
Prerequisite Permission for Google and Facebook Connectors
Overview To integrate Google Ads and Facebook Ads with Meritto, you must have the necessary permissions. This ensures a seamless connection and data synchronization between Meritto and the respective ad platforms. Plan & Permissions Facebook Ads ...
Facebook and Google Connectors
Overview The Facebook and Google Connectors empower you to seamlessly integrate your advertising and lead generation efforts with the CRM workflows. These integrations eliminate manual data handling, improve campaign performance tracking, and enable ...
Introduction to Facebook & Google Ads Integration
Overview Facebook and Google Ads are powerful digital marketing tools that help educational institutions increase visibility, engage target audiences, and drive conversions. By integrating these platforms with Meritto, you can leverage remarketing ...
Popular Articles
Lead Allocation in Meritto CRM
Overview Meritto CRM provides a comprehensive lead allocation system designed to distribute leads efficiently among counselors. The system supports both manual and automated allocation methods, offering flexibility to align with various business ...
All About Mio AI Guide
Introduction Mio AI is Meritto's high-performance Agentic AI platform, designed from the ground up to serve as a digital teammate for the education industry. It was created to address the core, persistent challenges that institutions face: ...
WhatsApp MM Lite Enablement via Meta Platform (Meritto Guide)
Overview Meritto uses Meta’s official WhatsApp Business API (WABA) onboarding and upgrade flow to ensure secure, compliant, and scalable WhatsApp communication for all clients. What Is MM Lite? MM Lite (Messaging Metrics Lite) is Meta’s latest ...
WhatsApp Embedded Sign-up: What is it and how to proceed?
Introduction WhatsApp Embedded Signup is a streamlined, user-friendly process that simplifies the onboarding of businesses to the WhatsApp Business Platform on Meritto. Why is it required? The WhatsApp Embedded Signup process is a crucial addition to ...
Application Manager - An Overview
Overview Meritto’s Application Manager is a platform designed to track and manage applications initiated by leads within the system. It provides real-time insights, customizable filters, and seamless communication tools to streamline the entire ...