Communication
Update || Change in Delivery Timings for SMS Service Explicit Messages
Overview As per the latest regulatory directive from TRAI (Telecom Regulatory Authority of India), all Service Explicit (SE) messages must now be delivered strictly within the permissible time window of 10:00 AM to 9:00 PM Effective from 30th October ...
Introducing: Template Quality Visibility for WhatsApp
Audience: Meritto clients under Embedded WABA (Direct WABA) Integration You can now view the quality rating of your WhatsApp Business templates directly inside Meritto—no more toggling between Meta Business Manager and your CRM. This is part of our ...
How to Use METS?
Overview METS stands for Meritto Engagement and Transactional System is Meritto’s centralized credit management system that simplifies and streamlines the way institutes handle communication credits across all major channels: Email || SMS || WhatsApp ...
Introducing METs Reserve: A Smarter way to Manage your Communication Credits
Overview Introducing MET Reserve, a centralized credit management system that streamlines the way institutes manage communication credits across all Merrito channels, Email, SMS, WhatsApp, Niaa, and Mio AI. Designed with flexibility, transparency, ...
All About WhatsApp Business Account | Official Business Account (OBA)
Overview A WhatsApp Business Account (WABA) enables businesses to leverage the WhatsApp Business Platform to engage directly with their customers. Businesses can set up a verified profile and manage conversations with clients more effectively. ...
WhatsApp Business: Using Utility Templates
Overview WhatsApp Business API (WABA) Utility Templates are pre-approved message formats designed for sending transactional updates such as admission confirmations, fee reminders, and class rescheduling alerts. These templates enable you to automate ...
Transactional SMS and Alerts
Overview The Stop Transactional SMS feature enhances SMS configuration settings by introducing better control over communication management. Effective February 20, 2025, this update ensures seamless SMS handling by automatically pausing services when ...
New WABA Communication Opt-Out Feature - Enhancing User Control and Trust
Overview As educational institutions increasingly leverage WhatsApp to engage with prospective students, maintaining trust and respecting communication preferences is paramount. The new WABA (WhatsApp Business API) communication opt-out feature ...
Understanding WhatsApp Business API (WABA) Messaging Types
Overview WhatsApp Business API (WABA) is a crucial tool for businesses, including educational institutions, to streamline their communication with students, parents, and counselors. However, understanding the different types of WABA messages is ...
Understanding the 'Reply to' Feature in Email Communication
Overview The 'Reply to' feature in email communication allows senders to specify an alternative email address for receiving responses instead of the default sender's email. This feature ensures a smooth communication flow by directing replies to the ...
Amplify Reports
Introduction Amplify Reports is a powerful new feature designed to provide comprehensive insights into your voice-based campaigns. This robust reporting tool offers a detailed analysis of your return on investment (ROI) by breaking down the costs ...
Unlocking the Power of WhatsApp Business API for Educational Institutes
Overview In today’s fast-paced digital world, effective communication is essential for building trust and engagement—especially in the education sector. Educational institutes, from schools to universities, need to maintain consistent communication ...
Amplify in Lead Manager
Overview Meritto Amplify, our voice broadcast solution for educational organizations is a powerful tool designed to empower sales and counseling teams by enabling them to focus on high-quality leads, saving time and enhancing productivity. Amplify ...
Using the Power of Meritto Amplify
Overview Meritto Amplify is a powerful tool designed to empower sales and counseling teams by enabling them to focus on high-quality leads, thereby saving time and enhancing productivity. Amplify provides a seamless way to reach a large target ...
Marketing Communication
Overview The Marketing Communication module empowers you to create, manage, and analyze compelling email campaigns that engage, inform, and convert your audience. Effective communication is crucial in building strong customer relationships and ...
All About Link Branding
Overview Link Branding is a crucial element in email communication that enhances email deliverability by converting click-tracked links into a branded domain. This helps improve trustworthiness and reduces the chances of emails being flagged as spam. ...
All About WhatsApp Business Template Creation Flow
Overview WhatsApp Business templates allow organizations to communicate effectively with their audience by sending timely, structured, and personalized messages. These templates facilitate seamless customer engagement, nurturing leads, and automating ...
Understanding and Managing your Suppressions List - Email
Overview Managing your Suppressions List is essential for maintaining healthy email deliverability and domain reputation. When emails fail to reach recipients due to issues such as spam complaints, bounces, or unsubscribes, they get added to the ...
WhatsApp Opt-out functionality
Introduction We have this feature wherein leads/applicants are provided with an option to opt out from receiving further WhatsApp communication. This feature will help in enhancing the lead/applicant experience as well as optimize the operational ...
Overview of Email Gallery
Overview The Email Gallery in Meritto CRM is a collection of pre-designed and customizable email templates that help you to create and manage email campaigns efficiently. This feature allows you to quickly select, modify, and send emails to your ...
What is RSVP and How it Works?
Overview RSVP ("Répondez s'il vous plaît") in Meritto CRM is a feature that helps you to capture the intent of applicants regarding a specific question or action. It is a one-time process where applicants can indicate their interest through an email ...
All about Advanced Template Editor
Overview The Advanced Template Editor in Meritto CRM is a powerful tool designed to help you create and customize communication templates effortlessly. It simplifies the process of designing engaging and professional templates for email, SMS, ...
Popular Articles
Lead Allocation in Meritto CRM
Overview Meritto CRM provides a comprehensive lead allocation system designed to distribute leads efficiently among counselors. The system supports both manual and automated allocation methods, offering flexibility to align with various business ...
Automation - An Overview
Overview Automation in Meritto CRM is a rule-based workflow that executes predefined actions when specific criteria are met. It enables you to streamline counselor allocation, multi-channel communication, lead scoring, and trigger webhooks by ...
All About MIO AI
Introduction Mio AI is Meritto's high-performance Agentic AI platform, designed from the ground up to serve as a digital teammate for the education industry. It was created to address the core, persistent challenges that institutions face: ...
About University Channel Partner CRM
Overview Meritto’s University Channel Partner CRM is designed specifically for channel partners managing online degree enrollments. It enables them to efficiently scale their operations, manage leads, and build strong partnerships with universities ...
How to Create Communication Templates?
Overview Communication Template Creation in Meritto enables standardized messaging across multiple channels. Predefined Formats: Create templates for Email, SMS, WhatsApp, and more. Consistency in Messaging: Ensure uniform communication across all ...